Tag Heuer ‘to drop Woods image’
- Tuesday, December 22, 2009, 18:35
- International Sports
- 911 views
- Add a comment
Swiss watch maker Tag Heuer says it is to drop troubled golfer Tiger Woods’s image from its US adverts, a Swiss paper reports.The company acted following “recent events” surrounding the sportsman, chief executive Jean-Christophe Babin told the Swiss daily Le Matin. Woods has been engulfed in a media storm since a disturbance outside his house three weeks ago. He has since admitted being unfaithful to his wife. Tag Heuer is the third sponsor to react to the news. Management consultancy firm Accenture and shaving products giant Gillette have already said they will cut back Woods’s role. “We recognise Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events,” the newspaper’s website quoted Mr Babin as saying. Le Matin said Tag Heuer would continue to support Woods’s charitable foundation but would use other well known figures to advertise its brand in the US, such as actor Leonardo Di Caprio. Nike, Woods’s biggest sponsor, has said it will stick with the golfer. Woods is currently on an indefinite break from golf to try to repair the damage to his family life.
Other Article
About the Author
admin has written 257 stories on this site.
Write a Comment
Gravatars are small images that can show your personality. You can get your gravatar for free today!
You must be logged in to post a comment.
