Tennis News from BBC – Wimbledon still serving up profits
- Tuesday, June 30, 2009, 12:30
- Tennis
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Professional sport, like every other business operating during the biggest global recession since the 1930s, has to balance its public appeal with commercial reality.
It’s a particularly delicate balancing act when, as with Wimbledon, you only have one opportunity in the entire year to make an operational profit.
For two weeks at the end of June, the leafy suburb in south west London plays host to what is now, the only remaining tennis Grand Slam played on grass.
Unlike the other three Grand Slams, held in New York, Paris and Melbourne, Wimbledon does not allow advertising around the court.
Instead, the All England Tennis and Croquet Club has agreements with a range of brands and the income from these ‘official suppliers’ is an important part of the championship’s revenue.
Expense justified
The most important source of revenue is the television and radio rights from the 180 countries which broadcast the event annually.
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